Meat as fresh as you would purchase yourself

Ingredient supply chain can be stale

Not cooked! Blast frozen from our production lines to preserve all the natural nutrients.

Often processed at high temperatures, which can degrade vitamins and enzymes

Free from grains, fillers and preservatives

 May be harder to digest, especially for sensitive dogs, due to fillers and artificial ingredients.

Independent brand and team putting pets first

Everything made in our very own Pet Food Kitchen in Lancashire vs D/W Food: Brands can subcontract their manufacture out and lose control of the supply chain.

Personalised feeding plans

 Easier to identify and eliminate allergens due to simple, whole-food ingredients vs D/W Food: Complex ingredient lists make it harder to pinpoint causes of food intolerances/allergies